Top 4 Ways To Sell A House To A Skeptic

When your clients are on the hunt for their home sweet home, they’re also looking for Myrtle Beach real estate agents whose word they can trust. After all, purchasing a home is one of the biggest investments of their lifetime.

From our years of successful experience in the industry, here’s what we’ve learned that will lead you to a home sale and lead your homeowner clients to trust in you as well as the home you’re showing for their future.

1. Listen & Understand. It’s not enough to just use one or the other action in this tip. It’s listen and Listen to your clients’ needs and wants to truly understand them; don’t listen to offer up a quick reply. Instead, ask questions (which shows you did indeed listen and understand) if they need more info on homes for sale in Carolina Forest. Another layer of understanding is making it known to your clients that you understand their skepticism, which will only win over their trust and reveal a level of empathy. Engage them, rather than judge their views.

2. Communicate & Connect. Effective communication is key to both a successful sale and the elimination of skepticism. Avoid rambling and instead focus on concise points to get results in your conversations. This also applies to any written communication you have with your clients, as in your listing, blogs, emails and more. First impressions are formed by how you communicate your diction, syntax and grammar in your messages. It’s also imperative to connect emotionally with your clients because, like it or not, people make emotional decisions. Yes, of course, it’s important to know all of the specific facts and figures of your listing, but it also means a lot to clients to connect with their goals and dreams, their frustrations and fears.


3. Don’t Make Assumptions or Exaggerations. One of the biggest red flags for a skeptic home buyer is for their agent (or prospective agent) to assume things about them, i.e., the type of home they’re looking for (because they have children in tow), their price range/budget, and where they’re from. It’s OK to ask questions, but to also let them gush about what it is exactly they’re looking for before pigeonholing them into a certain “category.” It’s also not in your favor to exaggerate anything about the property for sale just to persuade them into a purchase. Honesty is always the best policy in your communication, your listing copy and photos, your stats and your knowledge proffered about the area to lead you to referrals and word-of-mouth reputation in this competitive industry.

4. Follow Up & Make Contact. Remember, this is a business of people, not properties. That’s why it’s important to get to know the homeowners of those selling their properties. Because it’s about building relationships. It’s also essential to get contact info and take notes on all of the potential homebuyers interested in your listing. This is invaluable!

Contact Paige Bird at 843.450.4773 or to schedule an appointment to guide you through the process of buying or selling your home.

Posted by Kelli