Irn Bru For Me And You
Irn Bru - the fabled amber nectar of the glens, the monarch of the fizzy pop world - has always been distinguished by the quality of its advertisements. Happily, this latest one, a take on Kipling's If, is just as quirky and oddly charming as we've come to expect. Top stuff.
It used to be said - with pride! - that Scotland was one of the few countries in the world in which both Coca-Cola and Pepsi had to give way to a market-leading indigenous pop. If memory serves this disconcerted the bosses in Atlanta, stinging them into setting up a scottish task force to topple Irn Bru. Clearly, this sort of soft drink imperialism must be resisted and it remains every Scots' duty to sacrifice their teeth to further the cause of the other national drink...

Cracking stuff. Far too many superb Irn Brue adverts to remember...
Posted by: Ewan Watt | May 11, 2008 at 03:07 PM
The best fizzy pop I've ever drunk, by far, is this Kiwi product:
http://productsfromnz.com/browse_1218
It's actually suited to an adult palate.
Why they don't sell it worldwide is a bit of a mystery, unless it relates in some way to the fact that CocaCola seem to own it.
Posted by: dearieme | May 11, 2008 at 04:12 PM
I remember when I was based in DC I got someone from the Embassy to smuggle me out Irn Bru, only for me to later stumble upon some in Virginia.
Posted by: Ewan Watt | May 11, 2008 at 06:58 PM
was the embassy chap called dougie? if so he has admirable bru form
Posted by: magee | May 11, 2008 at 07:39 PM